



Display and Planograms
There's more to a productive display than putting the product you happen to have on the shelves you happen to have!
Good understanding of customer behaviour, good visual merchandising and application of Point-of-Sale materials are the core of the dark art of planogramming. Effective systems can mean that more displays and better performance can be controlled with the same or less people.
System development in Boots allowed a 25% increase in planogram output for the same resource and facilitated the realisation of different store formats without the increase in Head office cost anticipated.
Just rearranging the dental displays in Superdrug led to an 11% increase in sales - effectively profit for no outlay!
In Robert Dyas a new system allowed the buyers, display and store layout teams to share data and directly connect range reviews - the result is efficient ranging, removal of poor performing lines, better productivity in over half the stores and, with the addition of just one team member, the ability to integrate store layouts, productivity improvement, planograms and range optimisation
Definition
Case Studies